Over the past few years, I’ve worked across industries—from AI and tech to fashion and lifestyle - helping early-stage teams find their voice, shape their narrative, and build marketing systems that actually move the needle.

I’ve led content at Mercedes Benz, Prévoir, and Make Progress AI, I've worn hats from strategist to CCO, and supported founders directly in translating big vision into brand clarity. My approach is always collaborative, always strategic, and always rooted in what drives real traction: clear messaging, thoughtful execution, and a deep understanding of the customer. Because being brilliant in private is bad for business. I don’t chase trends - I build foundations. Quietly confident, creatively driven, and always focused on the why behind the work.